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Getting to know on management Imprimir E-mail
                                       GETTING TO KNOW ON MANAGEMENT



Ana Paula Morgado Carneiro, Pablo Garcia
Universidad Nacional de Misiones
Facultad de Ciencias Económicas
Campus Universitario – Ruta 12 Km 7 ½. C.P.3304.
Miguel Lanús. Misiones. Argentina
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ABSTRACT
This article has as its objective to present the readings that served as theoretic base to back up the importance of management and of strategic planning as instrument for innovation. We will discuss the necessity to plan, the great precursors in the management of enterprises, the emergence and the challenges of the planning strategy.


KEY WORDS: strategic planning, Innovation, enterprises management.

 

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