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SUSTAINABLE BUSINESS STRATEGIES TO OPTIMIZE SYSTEMIC COMPETITIVE SUCCESS IN THE PARANAENSE ... Imprimir E-mail

SUSTAINABLE BUSINESS STRATEGIES TO OPTIMIZE SYSTEMIC COMPETITIVE SUCCESS IN THE PARANAENSE RAIN FOREST REGION ARGENTINA


Keller, Patricia
Universidad Nacional de Misiones
Facultad de Ciencias Económicas
Campus Universitario Ruta 12 Km. 7 1/2 Miguel Lanús,  Misiones, Argentina
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ABSTRACT

The objective of the present article is to present a systemic analysis scheme to contribute to the comprehension of the functioning of the different competitive levels to which the organizations are submitted:  macro (level affected by the national policies), meso (external environment) and micro (organization). It is in this wide and complex mainframe, where the organizations have to build their own competitive advantages, and formulate the most appropriate strategic frame for this purpose, baring in mind the implications of having a regional current high cultural heterogeneity. To achieve the effective management and ensure the favorable present and future evolution of the enterprise, its strategic frame has to include the three dimensions of sustainable development. Coherent with the systemic perspective, the functioning of an approach, which considers the relations among enterprise and its stakeholders, is illustrated, and the three needed elements to achieve the effective management in the present context:  openness to the environment, consideration of complexity and strategic frame; and the underlying internal logic that guides enterprise's decisions and actions. Finally, from the system (or enterprise) towards its external environment, competitive advantages can be build, at the meso level, through cooperation, alliances and intermediate organizations.


KEY WORDS Human Resources, Paranaense Rainforest, Systemic Competitiveness, Strategy, Sustainability

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