COMPETITIVE DEVELOPMENT: THE RECURSIVE INTERACTION BETWEEN STRATEGY, COGNITION AND POWER

Alberto Levy
Universidad de Buenos Aires
Facultad de Ciencias Económicas
Av. Córdoba 2122, C1120AAQ, Ciudad Autónoma de Buenos Aires, Argentina
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SUMMARY

Systemic thinking and the challenge of complexity have been in the past two decades concepts common in the academy and professional practice organizations. However, very few models have truly systemic approaches to deal with the uncertainty of the complexity in which organizations are expected to create value. In this paper we present the Penta model as proposed to fill up this gap.

KEYWORDS: Alignment; Strategy; Culture; Mental Map; Uncertainty.

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