STRATEGIC THINKING AS A LEARNING PROCESS


Alberto Levy
Universidad de Buenos Aires
Facultad de Ciencias Económicas
Av. Córdoba 2122, C1120AAQ, Ciudad Autónoma de Buenos Aires, Argentina
E-mail: Esta dirección electrónica esta protegida contra spam bots. Necesita activar JavaScript para visualizarla


ABSTRACT

Under the central notion that every strategy is always a theory, necessarily a strategy is based on speculations about the expected performance of a system in its environment and, as such, those conjectures should be exposed to refutations with the purpose of enhancing its effectiveness and efficiency in achieving its goals. This succession of conjectures and refutations is at the core of the strategic thinking methodology as a learning process and, therefore, as the Competitive Development thrust. 

KEY WORDS: Strategy; Conjectures; Refutations; Learning; Competitive Development.

Read article Complete...