spacer.png, 0 kB
spacer.png, 0 kB
WOT ANALYSIS OF THE USE OF COMPETITIVE INTELLIGENCE IN SMALL ENTERPRISES IN THE CLOTHING INDUSTRY Imprimir E-mail

SWOT ANALYSIS OF THE USE OF COMPETITIVE INTELLIGENCE IN SMALL ENTERPRISES IN THE CLOTHING INDUSTRY

Omar Salim Labra Salgado

Instituto Politécnico Nacional. Unidad Profesional
Interdisciplinaria de Ingeniería y Ciencias Sociales y
Administrativas (IPN-UPIICSA)
Ciudad de México, México
Esta dirección electrónica esta protegida contra spam bots. Necesita activar JavaScript para visualizarla

Gibrán Rivera
Instituto Politécnico Nacional. Unidad Profesional
Interdisciplinaria de Ingeniería y Ciencias Sociales y
Administrativas (IPN-UPIICSA)
Ciudad de México, México
Esta dirección electrónica esta protegida contra spam bots. Necesita activar JavaScript para visualizarla

Juan Ignacio Reyes García

Instituto Politécnico Nacional. Unidad Profesional
Interdisciplinaria de Ingeniería y Ciencias Sociales y
Administrativas (IPN-UPIICSA)
Ciudad de México, México
Esta dirección electrónica esta protegida contra spam bots. Necesita activar JavaScript para visualizarla

ABSTRACT

Many of existing studies analyzing Competitive Intelligence (CI) practices have been
conducted within the context of large organizations, which tend to have complex CI models.
However, despite the importance of CI in small and medium enterprises (SMEs), CI practices
have been underexplored within the context of SMEs. The present study aims at assessing the
conditions of SMEs to implement CI processes. The study was conducted within the context of
SMEs in the clothing industry because it is in a highly competitive market where any advantage
over the competition can be significant for the permanence of these businesses. Six SMEs with
similar characteristics were studied. Semi-structured interviews were used to collect data and
were further analyzed using thematic analysis as informed by Braun and Clarke (2006). This
analysis was complemented by an analysis of Strengths, Weaknesses, Opportunities and
Threats (SWOT) by which it was possible to assess the current conditions of the SMEs studied
for implementing CI processes. The results show that the characteristics that have in common
SMEs are areas of opportunity for this process.


KEY WORDS:
Competitive Intelligence; SMEs; SWOT Analysis; Clothing Industry.


Read Article Complete...

 
spacer.png, 0 kB
spacer.png, 0 kB
spacer.png, 0 kB