The role of tourism as in consolidating Argentina’s country branding

Authors

  • Lina María Echeverri Cañas Colegio de Estudios Superiores de Administración (CESA). Cundinamarca, Colombia.
  • Christian A. Estay-Niculcar Universidad Abierta de Cataluña. Barcelona, España.

Keywords:

Brand identity; Country image; Brand country; Positioning

Abstract

Globalization has been the starting off point facing increasing competition it has been evident in recent years between the territories (regions, cities and countries). Especially countries have adopted and implemented differentiation strategies to stimulate tourism and economic investment. Tourism has become one of the main sources of foreign exchange for the Latin American countries. This article examines the role of tourism in the process of consolidation of Argentina country brand.

Published

2013-06-19

How to Cite

Echeverri Cañas, L. M., & Estay-Niculcar, C. A. (2013). The role of tourism as in consolidating Argentina’s country branding. Scientific Journal Visión De Futuro, 17(2). Retrieved from https://revistacientifica.fce.unam.edu.ar/index.php/visiondefuturo/article/view/574

Issue

Section

Original Articles

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