The consumer's selection in the city of Posadas

Abstract

As at present, having consumers that have different characteristics, a survey was carried out in the city of Posadas, Misiones, Argentine Tepublic, in order to obtain a new attitudinal segment, incorporating to the existing variables, others related more closely with the psychological variables and to VALS. With this new model, a segment was obtained which represents natural productsconsumers and its counterpart of artificial products, referring in the first case to those that tend that the consumer have immediate satisfactions that contribute towards a better quality of life and in the second case to those other consumptions that give a more immediate satisfaction, but in detriment tothe quality of life in the short term.It was observed to be a perfectly applicable model and that consumers should be trained and made conscious of it, as the results demonstrate that they tend towards that attitude, because consumers tend to modify their consumption habits; it is also observed that an important factor that culture, impacts in the constitution of this segment.This consumer segment will act in a more stimulated way by the internal motivations, compared with those of past time. Consequently the benefit that each person obtains in an individual way, will redound in the whole organization.