La hipocresía empresarial

Autores/as

Palabras clave:

Hipocresía empresarial; Ética empresarial; Comunicación empresarial, RSE.

Resumen

Este artículo de revisión tuvo como objetivo aportar a la comprensión de la importancia de la coherencia entre el decir y el actuar para evitar que las empresas sean percibidas desde la perspectiva de la hipocresía empresarial y afecten la marca, la reputación, la confianza y la credibilidad en la empresa. Se realizó con base en el Methodi Ordinatio abordando sus orígenes teóricos para luego acercarse al concepto, posteriormente incursionar en los diferentes estudios que se han aproximado a éste desde la responsabilidad social empresarial (RSE), la ética; la reputación, los grupos de interés (stakeholders), y la comunicación, posteriormente en relación a las consecuencias que genera en organizaciones conocidas mundialmente, sus declaraciones y la crítica realizada, posteriormente se hace un análisis de tres aspectos o facetas en las cuales se presenta a saber :la hipocresía moral; la hipocresía conductual y como atribuir la hipocresía empresarial, en el siguiente punto se presenta una tipología que involucra dos dimensiones: una orientación que hace referencia a la capacidad de atención, a corto y largo plazo de participantes al hacer o responder a acusaciones de hipocresía y una dirección temporal, la cual se refiere al punto de comparación, pasado o futuro, finalmente se llega a unas conclusiones, y unas implicaciones prácticas.

Biografía del autor/a

Manuel Alfonso Garzón Castrillón, Fundación para la Investigación y el Desarrollo Educativo Empresarial

Postdoctorado en la Universidad de São Paulo, Brasil; PhD MSc. Profesional en Administración de Empresas, Actualmente Director del grupo de Investigación FIDEE, Email: manuelalfonsogarzon@fidee.org, Intereses actuales: Capacidades dinámicas; Gestión de la diversidad, Gestión de la felicidad; Gestión del conocimiento. ORCID ID https://orcid.org/0000- 0001-9009-3324.

Citas

Adams, S. (2015 september 9). The companies with the best CSR reputations in the world, available at: www. forbes.com/sites/susanadams/2015/09/17/the-companies-with-the-best-csr-reputations-in-theworld/#39a8661b4f85 (accedido en junio 23, 2020).

Andersen,S., Høvring ,C.M. (2019). CSR stakeholder dialogue in disguise: Hypocrisy in story performances, Journal of Business Research, https://doi.org/10.1016/j.jbusres.2019.08.030

Argyris, C., y Schon, D. A. (1974). Theory in practice: Increasing professional effectiveness. San Francisco, CA: Jossey-Bass.

Arli, D., Grace, A., Palmer, J. y Pham, C. (2017). Investigating the direct and indirect effects of corporate hypocrisy and perceived corporate reputation on consumers’ attitudes toward the company”, Journal of Retailing and Consumer Services, Vol. 37, pp. 139-145. https://doi.org/10.1016/j.jretconser.2017.04.002

Arli,D.; van Esch,P.; Northey,G.; Lee,M.; Dimitriu,M.;(2020). Hypocrisy, skepticism, and reputation: the mediating role of corporate social responsibility, Marketing Intelligence & Planning, Vol. 37 No. 6, 2019 pp. 706-720, DOI 10.1108/MIP-10-2018-0434

Babu,N.; De Roeck,K.; y Raineri, N. (2019). Hypocritical organizations: Implications for employee social responsibility, Journal of Business Research, https://doi.org/10.1016/j.jbusres.2019.07.034

Bakker, F. y Hond, F.; (2017). NGO Activism and CSR," Post-Print hal-01803311, HAL. RePEc:hal:journl:hal-01803311

Brunsson, N. (1989). The organization of hypocrisy: Talk, decisions and actions in organizations (1. ed.). New York: Wiley.

Carlos, Ch, y Lewis, B. (2018).Strategic Silence: Withholding Certification Status as a Hypocrisy Avoidance Tactic, Administrative Science Quarterly 2018, Vol. 63(1)130–169 DOI: 10.1177/0001839217695089 journals.sagepub.com/home/asq.

Christensen, L.T. ; Morsingb, M. ; y Thyssenc, O. (2020). Timely hypocrisy? Temporalities of hypocrisy in CSR communication, Journal of Business Research 114 (2020) 327–335. https://doi.org/10.1016/j.jbusres.2019.07.020

Denning, S. (2020 January5). Why Stakeholder Capitalism will fail. Forbes. https://www.forbes.com/sites/stevedenning/2020/01/05/why-stakeholder-capitalism will fail/#1e3c37a785a8. (accedido en junio 26, 2020)

Dickey, L. (1990). Pride, hypocrisy and civility in Mandeville's social and historical theory, Critical Review: A Journal of Politics and Society, 4:3, 387-431, DOI: 10.1080/08913819008459612

Donia, M.B. y Sirsly, C.A.T. (2016). Determinants and consequences of employee attributions of corporate social responsibility as substantive or symbolic”, European Management Journal, Vol. 34 No. 3, pp. 232-242. https://doi.org/10.1016/j.emj.2016.02.004

Effron, D. A., O’Connor, K., Leroy, H., y Lucas, B. J. (2018). From inconsistency to hypocrisy: When does “saying one thing but doing another- invite condemnation? Research in Organizational Behavior, Research in Organizational Behavior 38 DOI: 10.1016/j.riob.2018.10.003

Effron, D.A.; O’Connor,K.; y Lucas, L. (2015). Hypocrisy by association: When organizational membership increases condemnation for wrongdoing, Organizational Behavior and Human Decision Processes, http://dx.doi.org/10.1016/j.obhdp.2015.05.001

Energy (2020) https://www.energynews.es/ambiciosos-objetivos-de-shell-para-reducir-emisiones/

Etter, M., Ravasi, D., y Colleoni, E. (2019). Social media and the formation of organizational reputation. Academy of Management Review. https://doi.org/10.5465/amr.2014.0280

Farmborough, H. (2018, April 14). H&M is pushing sustainability hard, but not everyone is convinced. Forbes. https://www.forbes.com/sites/heatherfarmbrough/2018/04/14/hm-ispushing-sustainability-hard-but-not-everyone-is-convinced/#713700777ebd, (accedido en junio 25, 2020

Goswami, S. (2017). Perceived corporate hypocrisy: scale development in the context of us retail employees. A Dissertation presented to the Faculty of the Graduate School at the University of Missouri-Columbia

Goswami, S., y Ha-Brookshire, J. E. (2016). Exploring US retail employees’ experiences of hypocrisy. Organization Management Journal, 13(3), 168-178. https://doi.org/10.1080/15416518.2016.1214064

Greenbaum, R.; Mawritz, M.B. y Piccolo, E.F. (2015). When leaders fail to walk the talk. Supervisor Underminig and perceptions of leader hypocrisy. Journal of Management, 41(3), 929-956. https://doi.org/10.1177/0149206312442386

Guèvremont, A., y Grohmann, B. (2018). Does brand authenticity alleviate the effect of brand scandals? Journal of Brand Management, 25(4), 322–336. DOI https://doi.org/10.1057/s41262-017-0084-y

Hafenbrädl,S.; y Waeger, D. (2019). The business case for CSR: A trump card against hypocrisy? Journal of Business Research, https://doi.org/10.1016/j.jbusres.2019.08.043

Hongdan, Z.; y Jun, Z. (2017). Corporate Hypocrisy, Moral Disengagement and Unethical Pro-organizational Behavior: Moderated Mediating Effect, Foreign Economics & Management Vol. 39, Issue 01, pp. 15 – 28, (2017) DOI:10.16538/j.cnki.fem.2017.01.002

Ioannou, I.; Kassinis, G.; Papagiannakis, G. (2018). All Are Not Saints, Who Go to Church: Corporate Social Responsibility, Perceived Corporate Hypocrisy and the Impact on Customer Satisfaction, Available at SSRN: https://ssrn.com/abstract=3169241 or http://dx.doi.org/10.2139/ssrn.3169241.

Isserow, J.; Klein, C. (2017) Hypocrisy and Moral Authority , Journal of Ethics and Social Philosophy: Vol. 12 No. 2 (2017). Volume XII, Issue 2, 191–222. DOI https://doi.org/10.26556/jesp.v12i2.224

Kerr, S. (1975). On the folly of rewarding a, while hoping for B. Academy of Management Journal, 18(4), 769–783. https://doi.org/10.5465/255378

Kılıçoglu, G.; Kılıçoglu, D.Y.; y Hammersley-Fletcher, L. (2019). Leading Turkish schools: A study of the causes and consequences of organisational hypocrisy. Educational Management Administration y Leadership. DOI: https://doi.org/10.1177/1741143218822778

Koep, L. (2017). Tensions in aspirational CSR communication – A longitudinal investigation of CSR reporting. Sustainability, 9(12), 1–28. https://doi.org/10.3390/su9122202

Leonidou, C. N., y Skarmeas, D. (2017). Gray shades of green: Causes and consequences of green skepticism. Journal of Business Ethics, 144(2), 401–415. DOI

https://doi.org/10.1007/s10551-015-2829-4

Losada-Otálora, M., y Alkire, L. (2019). A transformative approach to corporate social responsibility: an antidote to corporate hypocrisy, The Service Industries Journal, DOI: 10.1080/02642069.2019.1655000

Morsing, M. (2017). CSR communication: What is it? Why is it important? In A. Rashe, Morsing, M. y J. Moon (Eds.). Corporate social responsibility: Strategy, communication, governance (pp. 281-306). Cambridge University Press, UK

Norden-Lowe, R. (1957) Hypocrisy, Detachment and Adaptation, The Psychoanalytic Review, vol.44, No 4, 401-409.October 1957.

Romani, S., Grappi, S., y Bagozzi, R. P. (2016). Corporate socially responsible initiatives and their effects on consumption of green products. J. Bus. Ethics. 135, 253–264. doi: 10.1007/s10551-014-2485-0

Scheidler, S., Edinger-Schons, L. M., Spanjol, J., y Wieseke, J. (2018). Scrooge posing as Mother Teresa: How hypocritical social responsibility strategies hurt employees and firms. Journal of Business Ethics, 157(2), 339–358, DOI https://doi.org/10.1007/s10551-018-3788-3

Shim, K.; y Yang, S.U. (2016). The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company. (2016). Public Relations Review. 42, (1), 68-78. https://doi.org/10.1016/j.pubrev.2015.11.009

Shklar, J. N. (1984). Ordinary vices. Cambridge, Massachusetts and London, England: The Belknap Press of Harvard University Press.

Siano, A., Vollero, A., Conte, F. y Amabile, S. (2017). More than words: expanding the taxonomy of greenwashing after the Volkswagen scandal”, Journal of Business Research, Vol. 71, pp. 27-37. https://doi.org/10.1016/j.jbusres.2016.11.002

Sweetin, V. H., Knowles, L. L., Summey, J. H., y McQueen, K. S. (2013). Willingness-topunish the corporate brand for corporate social irresponsibility. Journal of Business Research, 66(10), 1822–1830. https://doi.org/10.1016/j.jbusres.2013.02.003

Szabados, B. (1979). Hypocrisy, Canadian Journal of Philosophy, 9:2, 195-210 : http://dx.doi.org/10.1080/00455091.1979.10716245

Tedeschi, J. T., Schlenker, B. R., y Bonoma, T. V. (1971). Cognitive dissonance: Private ratiocination or public spectacle? American Psychologist, 26(8), 685–695. https://doi.org/10.1037/h0032110

Wagner,T.; Korschunb,D.; Troebsa,C. (2019). Deconstructing corporate hypocrisy: A delineation of its behavioral, moral, and attributional facets, Journal of Business Research, https://doi.org/10.1016/j.jbusres.2019.07.041

Yanga,L;Manikab,D.; Athanasopouloua, A. (2018). Are they sinners or saints? A multi-level investigation of hypocrisy in organizational and employee pro-environmental behavior’s, Journal of Business Research, https://doi.org/10.1016/j.jbusres.2019.08.042

Zhao Y, Qin Y, Zhao X, Wang X y Shi, L. (2020). Perception of Corporate Hypocrisy in China: The Roles of Corporate Social Responsibility Implementation and Communication. Front. Psychol. 11:595. doi: 10.3389/fpsyg.2020.00595

Zhigang,W; Lei,Z; y Xintao,L. (2020). Consumer Response to Corporate Hypocrisy From the Perspective of Expectation Confirmation Theory, Front Psychol. 2020; 11: 580114. Published online 2020 Nov 16. doi: 10.3389/fpsyg.2020.580114

Publicado

12/08/2021

Cómo citar

Garzón Castrillón, M. A. . (2021). La hipocresía empresarial. Revista Científica Visión De Futuro, 26(1). Recuperado a partir de https://revistacientifica.fce.unam.edu.ar/index.php/visiondefuturo/article/view/508

Número

Sección

Artículos originales

Artículos similares

<< < 4 5 6 7 8 

También puede {advancedSearchLink} para este artículo.