Dynamic evolutions in the SWOT diagram

Abstract

The commercial feasibilities of most of the business projects highly depend on the trust factor, which can be analyzed as the combination of two almost fundamental conditions for it being carried out. These are the environment in which they will developtheir activities, considering as such, the industry and the industrial segment corresponding to the activity to be done and the characteristics of the enterprise itself, group or institution that it will carry them out. For this reason when one wants to carryout a business project, with an important probability of success, it is vital to begin it, knowing the industry in which it will be immersed, as the strengths and weaknesses of the enterprise, (institution or group) that will make it effective. In a previous work (Otero Gache,2005), these variables have been analyzed establishing a practical and at the same time simple matrix of scenarios that put at Small and Medium Sized Enterprise managers' disposal, tries to make it a little simpler to venture into the fascinating worldof business. Now, deepening the analysis carried out in this work, we will make an exhaustive analysis of the "enterprise" and of its "environment", so as to be able to determine how the variables evolve, with more probabilities of making said projectsuffer great variations, and therefore difficult to control.